City Base Cinema provides a recreation opportunity for visitors to Brooks and adds to its collection of business where people can gather.

One of the phrases that gets thrown around in the development community is “placemaking.”

In essence, we’re talking about construction and real estate development that attempts to envision a community, creating a style that attracts more customers and residents. The Pearl, an obvious example, has a clear design aesthetic. While it has changed as businesses move in and out, it’s a remarkably consistent vibe over there.

But we also know how incredibly expensive it has been to turn that 22 acres into a luxury destination.

Now consider the task of remaking Brooks. As reporter Amber Serio’s cover story this week underscores, transforming the more than 1,300 acres on the Southeast Side into a strong, growing, working-class suburban neighborhood — is something the city really needs.

One of the key ingredients in that transformation is retail. If you want a neighborhood to feel like a true community, you need places where people gather — restaurants, coffee shops, grocery stores and more. Retail development isn’t just about convenience; it’s about identity.